Field Force Standards

National network of interview operators

• Over 400 interviewers (spread all over the country)

• Not shared field network with other companies

National network of interview operators & promoters

• In cities with population over 10,000 inhabitants

• Easy to cover rural area

Area coordinators

• In main cities: Bucharest, Constanţa, Galaţi, Iaşi, Cluj, Braşov, Craiova, Timişoara

Interview operators training

• General training about research & fieldwork methodologies

• Specific training for each project using visual/written material

• Role playing

Separate control team

• Experienced and very well trained interview operators for checking the fieldwork

Team Management Specifications

IMR&C Group adheres to the following research / project management rules:

• Partnership working approach: IMR&C Group considers each client as its business partner, and appreciates that a close working relationship between the client representatives and our company researchers / executives is critical to running a high quality research project; our company works to establish a long-term relationship with our clients in the early phases of each research project. IMR&C Group Company’s Research Director is part of all negotiation phases and research design process.

• Research responsibility delegation: each research project has a dedicated Project Manager who is in charge and fully responsible for over controlling the research accomplishment and to ensure that all research resources required for running the research project are available.

• Project research expertise and specialization: each new research project conducted by our company enhances our considerable experience on research management, research design, research analysis (including advanced statistical analysis), and marketing consulting.

• Team involvement and commitment: IMR&C Group ensures that all project team members are well experienced and award with all project specifications, and fully prepared to act according to the project needs.

• MR&C Group Staff: our company ensures that the team members involved to the first phases of the research project will continue throughout its duration.